The maximum amount of hashtags you can add per Instagram post is 30, but you should aim to use much less than that. Try adding five to ten and see how well your posts perform. Then, look at how many new followers come on board and whether you’ve achieved your target level of engagement.
Using Hashtags on Instagram
Hashtags don’t have to be esoteric or catchy. You can use your own, campaign specific hashtags as well as the more popular hashtags to broaden your potential reach. Examples: #love (used in 700 million posts), #instagood (used is 300 million posts).
Remember that usage volume isn’t everything. Instagram’s search tool is a free and easy way to check how relevant a hashtag is.
Do you best to promote others and re-post. You can partner with other businesses by using ‘shout-outs‘. An unpaid shout-out is when you partner with another brand that has roughly the same number of followers as you. You promote their brand and they promote yours, and both brands receive benefit from increased exposure.
A paid shout-out is for those with a marketing budget. The idea is that you pay a brand (or a person of influence) with a much larger following to promote your product or service. This is a great way to gain a large number of new followers quickly. Make sure that you ask them to include a strong call to action (follow your account) in the shout-out.
Links in your Instagram posts aren’t clickable, so you need to take advantage of the one place where they are – in the Bio section. It’s right under your name and the description at the top of your Instagram page. Most brands use this to link to their website, but that’s a bit of a missed opportunity.
You should consider changing the link regularly, especially during promotions and product releases. It could be a landing page, new product or whichever will bring in more value to you at the time.
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